30th Apr2012

Amazing Video

by sam

I just saw this video via www.mashable.com and it blew my mind.  Someone synced different pieces of a video of “We Are Young” on four different iPhones and played them together.  I sat in awe the entire time trying to figure out how they did it.  Check it out!! http://mashable.com/2012/04/30/iphones-we-are-young/

08th Mar2012

Learning to simplify

by sam

I have been so preoccupied with making a statement with my scales pattern that I had an overwhelming amount of them on my comps for my business cards and letterhead. These comps and sketches have taken over my life. I find myself being inspired by the strangest things. I used Pinterest to look through other designer’s work and found a lot of inspiration there. I had to sit back and reign it in. After simplifying and thinking of ways I could use line rather that pattern to accentuate my logo I came up with a design that I really love and that is much simpler and cleaner. Now I’m onto making comps of my web portfolio. I want the site to reflect the look and feel of the letterhead and business card but also incorporate new elements and be visually pleasing. I want to incorporate the simple teal line into the website but it doesn’t necessarily have to be used in the exact same way that it is used in my business card and letterhead.

I also have been looking over my work from the past and going through and tweaking everything so it represents my work in the way that I want it to.  There are a lot of typography changes from my earlier work that needs to be done and some spacing details that need to be fixed.  Most of them are details that only designers would notice but that is exactly who will be viewing and meticulously going over my work.

31st Jan2012

And the Portfolio Project Begins

by sam

As I begin my second semester of my senior year of college I am finally faced with tackling something I have been putting off for too long; creating a portfolio. I don’t even know where to begin which is why it is such a relief that I have an entire class devoted to it this semester. I have been reading two really great books that have opened my eyes to all of the different types of portfolios I can create and how to start thinking about what kind of portfolio is right for me. (Designing A Digital Portfolio by Cynthia L. Baron and  Building Design Portfolios: Innovative Concepts for Presenting Your Work by Sara Eisenmen)First you need to figure out who you want your audience to be before you can determine how your portfolio is going to look. I want to show my portfolio to art directors at marketing and advertising firms so I need to have an organized and clean portfolio design. I have interned at a financial company, a school of nursing, and an advertising and design firm and felt the most at comfortable and excited about the latter. I have not decided whether or not I want to include my design process in my work or have a separate notebook in the back that I can show if they ask for it. I know that showing how I solve problems creatively is really important to most art directors but I haven’t found a solution that is exactly right yet. I like the idea of having “flexible content” so that I can take out and add in work that is geared toward the specific company that I am interviewing with.

 

27th Jan2012

Smash Book = Moleskine with Extras?

by sam

I just got an email from Michaels (the craft store) about this Smash Book.  It is what would result if a moleskine and a scrap book had a baby.  Even though I think its a really interesting product, I don’t think there is anything special about the actual book except that it is a little less expensive than a moleskine.  It seems to me that the pen and the extras (like stickies) are what are really important.  You can buy them all separately and use whatever notebook you want (I’m sure if you look enough you can find a cheap notebook).  The pen is what is the most useful and original.  It is a pen on one end and a glue stick on the other which means its easily transportable for inspiration on the go.  The rest of the stickies and labeled tapes are cute but if you are on a tight budget can all be easily substituted for less expensive items. You can use this concept with your own materials and be just as successful if you’re a creative person.  Although a lot of their elements are a lot of fun.  I think I might head out to the store this weekend and pick one up!